In today’s episode of The Real State, we explore the intersection between location and branding, and how advertising strategies have changed for the internet age. Today’s guests are Jon Nelson and Ebony Mackey, They are the founders of PlayHardLookDope, which was started in 2017. Specializing in Natural Gemstone Jewelry, PlayHardLookDope has curated a following of locals and international tourists alike, all who enjoy the exquisite creations made with Dopeness.
Alex Norman is the founder and CEO of Access Built, a leading agency helping organizations reimagine environments to be more inclusive. As the author of Boundless: Real Stories and Practical Strategies for Inclusive Living, Alex blends powerful life stories with actionable design strategies. A former global advertising and innovation leader, Alex now helps organizations uncover and remove the “friction points” in the built world. His work, rooted in personal experience and collaboration with design leaders, challenges audiences to see accessibility not as compliance but as a catalyst for innovation, inclusion, and human potential.
