Episode 23: Promotion & Popups

In today’s episode of The Real State, we explore the intersection between real estate and experiential marketing, and how creating great experiences can draw valuable customers to buildings and brands. Today’s guest is Adam Salacuse, the founder of Alt Terrain, an experiential marketing agency that partners with some of the world’s leading brands such as P&G, Google, Adidas, and others. His firm produces activations that uniquely build brand rep, engagement, community, advocacy, and growth.